If you collect recipe-books or cut-outs from colourful magazine pages, you know that love for food runs way shallower than taste - it's all about how it looks. If it looks good, then you want to try it. Always.

Recipe postcards are an excellent way to share food-porn. Food-loving friends always love to get something that looks delicious in their mailbox (yes, we’re still talking about food). Along with special kitchen tips or expert comments and wisdom, of course. You’re doing them a service.

Kids just moved away to university? This might be the next best thing to a home cooked meal that you can send them. Inspiration to give up late night pizza and stale doughnuts, and get creative in the kitchen. Well, you can always hope.

And they do make pretty bookmarks.